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HR Consultant at Liontree HR Consultants
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Senior Expert - Global Category Communication - Nutraceutical Industry (6-15 yrs)
Sr Expert Global Category Communication with a leading Nutraceutical Company
Role: Product Marketing
Direct Reporting: Vice President - Marketing
Job Purpose and Scope: Responsible for supporting the category strategy to achieve the desired growth plan
Accountability Result Indicator:
- Category strategy impact
- Category visibility
- Category campaign success
Key Accountabilities:
Category Strategy & Management:
- Utilize market research (customer, competitor and market trend) to create the global category strategy
- Identify consumer and customer health benefit need gaps to drive innovation pipeline in collaboration with CFT
- Assess the market performance of the products in the categories and continuously evaluate product portfolio health; identify new/ redundant products and modifications required in existing products
- Lead market mapping to identify potential new markets and identify market potential of product pipeline in conjunction with Sales & Customer Marketing Teams
- Determine the category value proposition and positioning to maximize visibility and differentiation within portfolio and vs competition
Sales and Customer Management:
- Create category strategy and campaigns to strengthen relationships with key accounts
- Analyze sales trends for existing customers to identify opportunities to deepen relationships
- Assist Sales in new customer acquisitions via directed marketing campaigns, website, trade shows, etc.
- Customer outreach and engagement initiatives to drive customer retention and loyalty
Marketing & Branding:
- Create and execute key messaging and communication objectives
- Design programs and initiatives to drive demand and customer loyalty
- Design of communication collaterals, advertising & promotion campaigns
Skills & Competencies:
- Business Acumen
- Analytical Ability
- Customer Orientation
- Creative Problem Solving
- Communication skills
- Conceptual Thinking
- Travel Required
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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