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24/09 Rakesh
Recruiter at Merito

Views:438 Applications:37 Rec. Actions:Recruiter Actions:13

Senior Executive - Programmatic - Global Media Agency (2-4 yrs)

Gurgaon/Gurugram/Bangalore/Mumbai Job Code: 1160035

Our client is a digital- first global performance marketing agency, a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels.

About the role:

Will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.

Roles & Responsibilities:

- Implement buys in DSP

- Execute testing strategies

- Deliver insight into the implications of campaign constraints, such as scale, ramp up time, creative used and cost per conversion

- Contribute to clients' business growth by identifying new opportunities and encourage planning teams to implement creative solutions

- Maintain knowledge of media technology buying platforms and analytics tools

- Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset

- Support and educate planning teams in identifying opportunities and delivering recommendations to clients

- Work independently with guidance from management regarding overall goals and objectives

- Oversee campaign analysts, strong knowledge of the programmatic landscape and challenges in the marketplace

- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers

- Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.

- Maintain and organize campaign-specific materials in team's shared document repository - Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

- Manage the delivery of creative assets, insertion orders, campaign artefacts and all relevant campaign documentation in preparation for campaign launch

- Traffic campaign tags into ad exchange environments.

- Run the campaign QA process to ensure accurate campaign implementation, pacing and performance using the internal tools/process

- Provide Weekly/monthly reports to Agency partners & actualize bill/pay systems when applicable

- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.

- Strategic client engagements with clients resulting in recommending, developing presentations and planning campaigns that deliver on client objectives.

Requirements:

- UG/PG, MBA preferred

- 2-5 years of experience from search both DSP/SEM and/or advertising network and/or direct publisher with advanced analytics and optimization capabilities

- Hands on experience working with RTB media (DSPs, Google Display Network, Google AdX, or in-house ad-network tools) a must have sound understanding of ad-server technologies i.e. Doubleclick, Sizmek, DMP(Lotame, AAM, crux, Bluekai etc.)

- A strong customer service mentality

- Ability to interpret campaign performance, including media, creative and landing page, while providing creative insights and solutions to meet campaign challenges

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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