Senior Executive - Digital Marketing - Building Materials Firm

Sr Executive-Digital Marketing (Leading Building Materials Co)

Role :

- Working on Digital Marketing by designing and working on company's digital strategy in conjunction with the overall marketing objectives. Working on Digital Brand visibility, Social Media & digital campaigns, Content Development and overall Budgeting.

- Working on Campaign Planning & Execution across digital platforms via SEM, Google- Display/Search/ Discovery, Facebook, Instagram, LinkedIn. Programmatic advertising, Affiliate marketing and Email Marketing campaigns to generate sales.

- Build the Company Brand on Social Media and through Digital Marketing

- Write, edit and publish engaging posts for various social networks, including Linkedin, Facebook, Twitter, Instagram, etc.

- Optimize social media posts (language, tone, message) based on target audience's behaviours

- Select appealing images and videos to complement text

- Update the Company's social media pages with compelling company news and views

- Track and report on social media insights (traffic, engagement, shares, conversion rates)

- Apply advertising techniques to boost brand awareness, like promotions and competitions

- Respond to questions and comments in a timely and accurate manner

Requirements :

- MBA

- 2-4 yrs of experience

- Proven work experience in Digital Marketing

- Hands-on experience using various social media platforms to advertise

- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics, Canva)

- Ability to deliver creative web content (text, image and video)

- Excellent communication skills

Location : Mumbai

This position is for a Client of Vertex Corporate Services which is a Leading Building Materials Company