Talent Acquisition Specialist at Sutra Services Pvt. Ltd
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Senior Director - Paid Media - Advertising Firm (10-15 yrs)
Position: Senior Director - Paid Media
This person will be entitled as a Senior Director of Paid Media for India location.
Role:
Account Management
- Develops, manages, and monitors client P&L's for assigned accounts
- Implement holistic media planning
- Introduces Process Development Input, Quality Assurance, and Best Practices Input
- Interfaces with other department lead to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Prepares and presents annual financial plans and human resources plans
Performance Media and Client leadership
- Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
- Develops a complete understanding of each client's goals, markets, needs and expectations
- Works within client relationships to champion initiatives that drive marketing decisions across digital channels
- Attends client meetings on an ongoing basis, interface as needed with executive level and middle management level on client-side during meetings and presentations
Team Leadership & Development
- Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients- business objectives
- Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction
- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
- Conducts performance reviews and career path plans for direct reports
- Establishes expectations and goals for the team on performance marketing thought leadership
- Provide cross-media planning training for their direct reports
Process Improvement
- Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Qualifications
- Bachelor's/PG degree, concentration in business, marketing, or advertising preferred
- 10-15 years of account management experience in online advertising (paid search, display, social, mobile, video) or direct marketing
- Deep knowledge of ad serving platforms and online analytic solutions
- 7-10 years of demonstrated success in managing and leading people
- 10 years of digital marketing, search engine, display, programmatic, and/or social marketing preferred
- Knowledge of statistical methods and testing methodology preferred
Years of experience: 10-15 yrs
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