Senior Director - Paid Media - Advertising Firm

Position: Senior Director - Paid Media

This person will be entitled as a Senior Director of Paid Media for India location.

Role:

Account Management

- Develops, manages, and monitors client P&L's for assigned accounts

- Implement holistic media planning

- Introduces Process Development Input, Quality Assurance, and Best Practices Input

- Interfaces with other department lead to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

- Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

- Prepares and presents annual financial plans and human resources plans

Performance Media and Client leadership

- Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts

- Develops a complete understanding of each client's goals, markets, needs and expectations

- Works within client relationships to champion initiatives that drive marketing decisions across digital channels

- Attends client meetings on an ongoing basis, interface as needed with executive level and middle management level on client-side during meetings and presentations

Team Leadership & Development

- Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients- business objectives

- Drives adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction

- Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

- Conducts performance reviews and career path plans for direct reports

- Establishes expectations and goals for the team on performance marketing thought leadership

- Provide cross-media planning training for their direct reports

Process Improvement

- Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Qualifications

- Bachelor's/PG degree, concentration in business, marketing, or advertising preferred

- 10-15 years of account management experience in online advertising (paid search, display, social, mobile, video) or direct marketing

- Deep knowledge of ad serving platforms and online analytic solutions

- 7-10 years of demonstrated success in managing and leading people

- 10 years of digital marketing, search engine, display, programmatic, and/or social marketing preferred

- Knowledge of statistical methods and testing methodology preferred

Years of experience: 10-15 yrs