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Founder at RightFit
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Senior Director - Growth Marketing - SaaS (6-12 yrs)
Sr Director - Growth Marketing (SaaS)
ABOUT YOU
- Rich experience in growth marketing in a SaaS company. Pure Inbound Marketing experience.
- Someone who has built Inbound Marketing Channels (Organic) for SaaS products - Content, SEO, Social Media, Webinars, Newsletters.
- Strong SaaS B2B experience is a must have - Most Important aspect.
- Candidate should ideally come from SAAS companies with big ticket sizes (Ticket Size $50K ARR and above)
- Excellent communication skills in English, both spoken and written
- Proficiency in marketing automation and blogging software features
- HTML/CSS, Canva hands-on experience is an advantage
- Expertise in SEO/ SEM, Google Analytics
- Experience with Keyword Research Analysis.
- Proven skills with On page / Off Page SEO.
- Creative thinker and problem solver
- Efficient organizational and time management skills
- Data-driven and research-oriented
BROWNIE POINTS :
- Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup
- Deep understanding of conversion optimization
- SEO experience
Responsibilities :
As Sr Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer
acquisition of Peoplebox. You will:
- Grow inbound demand through website & blog
- Improve conversion rate from search results to website visitors.
- Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).
- Improve conversion rate from gated submit event to activated trial.
- Improve conversion from website visitors to demo request
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
- Conducting customer, competitor, and product research
- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
- Propose new and improved inbound marketing campaign ideas
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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