- Own end-to-end management of various demand generation campaigns, drive pipeline and conversion rates - Ensure digital and demand generations programs are creating enough leads for SDRs to create their pipeline - Optimize various demand channel structures, allocate lead targets, resources, marketing budget, report on performance metrics, ROI - Manage a team of digital marketers and ensure the execution of the quarterly plan, monitor and report on lead flow through all programs - Build and manage inside sales teams across core geographies, set relevant targets based on regional pipeline requirements, ensure MQLs are getting converted to SQLs - Lead outbound marketing programs including roadshows, roundtables, participation in third-party events - Manage the pre-sales team, ensure timely and quality responses to all RFX - Lead the digital marketing team, plan and manage campaigns including for social media, SEO &amp; PPC programs - Ensure execution of content marketing, email marketing, digital marketing, webinars, and affiliate marketing programs to ensure creation of right quality leads - Create processes and metrics for demand governance including for database acquisition, segmentation, email frequency and personalization, drip campaigns, nurture campaigns, and campaigns to website visitors - Develop and implement campaign and nurture strategy based on personas, top use cases and/or industries, regions with the objective of creating MQLs - Work closely with field sales and customer success managers, inform them of trends and behavioral data within their target account lists, and in their territory - Define and report on key performance metrics, budget utilization across all channels in digital marketing - Provide insights to product marketing and other content creating teams on which campaigns are working well, what demand programs to focus on, how to optimize content - Regular reporting of pipeline build-up, characteristics, program performance, campaign performance across the marketing team and to sales, executive leadership

Bangalore

Senior Director - Demand Marketing - IT 

Senior Director - Demand Marketing - IT  ,Job Description for Senior Director - Demand Marketing - IT  in ARA Resources Pvt Ltd in  Bangalore for (15-18) years of experience. Apply Now!

Job Description for Senior Director - Demand Marketing - IT  in ARA Resources Pvt Ltd in  Bangalore for (15-18) years of experience. Apply Now!