Senior Digital Marketing Manager - Fashion Show/Fashion Magazine/Fashion Brand (Mumbai)
As a digital manager, you will be required to fulfill the following responsibilities:
- Develop and execute a Digital strategy and set goals to increase awareness and increase engagement for various businesses within the fashion vertical
- Develop and manage the branded content strategy across multiple fashion verticals
- Manage all social media channels including Facebook, Twitter, Instagram and Snapchat etc. across multiple Fashion verticals
- Develop and manage campaigns and contests to promote various activities within the fashion business
- Work with agencies/vendors to create engaging multimedia content such as videos, graphics etc.
- Form key relationships with stakeholders (internal and external) to gain maximum value for the fashion digital assets
- Monitor, report and recommend changes based on tracking of Digital metrics using insights and analytics from various platforms
- Lead an internal team of digital resources to deliver set targets
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