Consultant at Kelly Services India
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Senior Data Designer - Internet/Online (4-8 yrs)
Data Designer Senior, for a Leading MNC
- The primary responsibility of the Data Designer is to strengthen & supplement creative assignments with Data Design engagements, which ensures the flow of relevant timely & actionable data into the team & client decision-making, reduces revisions & testing on the back end & adds consulting fees & machine learning subscriptions to the topline.
- With close attention to how we can deploy key data sources, tools & interdisciplinary teams, Data Design & Data Designers can therefore help clients derive maximum benefit from working with Agency.
- Establish ongoing client consulting relationships including the implementation of a machine learning tracker (this would be a tool). Data Design powered by machine learning will be able to pinpoint where we can optimize the efficiency & effectiveness of as much client consumer communications as possible. The larger opportunity is to leverage Epsilon's full spectrum of proprietary resources to deliver the full power & spectrum of Agency Data Design: Strategy & Innovation solutions.
- Work with data analysts/ data scientists and take forward the insights generated into a compelling story that can be presented to senior stakeholders
- Conduct audits of available data resources & tools to develop recommended solutions in conjunction with Planning & the Account teams. Depending on the client's unique situation, solutions may incorporate a wide array of data, technology, partners, analytics, and professional services.
- Using the machine learning category tracker, provide a consultative presence and value to the client, developing a deep understanding of their business, competitive landscape, white space and future needs.
- Work with cross functional teams and partners - this role will work with key client, Epsilon and partner stakeholders, including: marketing, sales, strategy, analytics, campaign management, product management, data and database operations, etc.
- Collaborate with Data Design teammates to maintain & as needed, create standard data assets curriculum, as well as train key Agency teams on our data assets & how we deploy them.
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