Senior Data Analyst - Digital

Requirements :

- 3+ years of relevant professional experience conducting digital analytics and/or hands on working with Google Analytics or Adobe Analytics.

- Responsible for the Analysis, Insights and recommendations of the client's online marketing campaigns and initiatives. Media channels include Paid Search, Display, social media, and organic search

- Good working knowledge in Excel and PowerPoint including pivot tables, charts, v-lookups, and dashboard creation is required

- Good experience in GA or Data Studio dashboards is preferred but not mandatory

- Strong analytic and technical thought process and ability to interpret findings.

- Effective communicator via both written and spoken word.

- A basic understanding of statistical analysis and research methodologies.

- Bachelor's degree required

- A master's degree in a related field is preferred but not required.

Job Functions :

- Pull data from various web analytics tools and formulate PowerPoint reports on digital media and web analytics performance

- Responsible for end-to-end reporting performance data pulling, data aggregation, analysis, PowerPoint formatting and insight generation

- In all PowerPoint deliverables there will be an opportunity and an expectation for the candidate to make recommendations for improvement to help drive the client's business forward.

- Review KPIs and provide strategic recommendations for ongoing campaign and site improvements.

- Owner of data intensive spreadsheets and PowerPoint presentation

- QA (Quality Assurance) on tagging to make sure this it is implemented and firing correctly

Skills :

- Deep experience with website tracking tools such as Google Analytics and/or Adobe Analytics / Site Catalyst is preferred.

- Good experience in Microsoft Excel and PowerPoint

- Experience analyzing digital assets data and providing insights and recommendations

- Good understanding of Paid Search, Organic Search, Display (Banners), Social Channel and Multi-Channel performance reporting

- Familiarity with Google Data Studio is highly preferred

- Detail-oriented, organized, and able to work on multiple projects over the course of a day.

- Experience with tag management systems (Adobe Launch, Google Tag Manager, etc.) is preferred. Along with an ability to QA tags through web debuggers.

- Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative and marketing resources.

- Demonstrates an ability to think outside the box and take initiative upon themselves in order to solve problems as they arise.