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10/12 HR
Founder at Ally - eXecutive

Views:443 Applications:127 Rec. Actions:Recruiter Actions:90

Senior Data Analyst - Data Sciences - Digital Marketing Firm (5-8 yrs)

Bangalore Job Code: 871692

Role: Senior Data Analyst( Proficiency on Python/ SAS required)

- The company is seeking a Senior Data Analyst of Digital Analytics to join our growing Digital Strategy &Analytics team. Using various tools and through hands-on consumer and campaign data analysis, thisrole will help define, measure and optimize ongoing marketing campaign performance.

- The analyst will help our clients and their marketing teams develop better-performing campaigns and determine whether their marketing investments have been successful.

- The particular area of analytic focus for this role will be campaign and marketing reporting for a business unit (collection of brands) by accessing a customer data mart which houses multi-channel digitalmarketing data.

- The focus area will be delivering analytics, reporting, and recommendations on the client's data driven marketing campaigns. While the data mart will be the main way to access performance data, other independent channel analytics will come into play including media, model scoring, advanced segmentation, website, etc. and your collaboration and partnership with our advanced analytics teams will be needed to tell the full story.

- In addition to working on one of our largest and most exciting accounts, the Lead of Digital Analytics will also work cross-functionally with our internal sales, account management, marketing operations, creative, strategy, tech, database, and project management teams.

- The Digital Analytics team generates insights from a variety of digital marketing initiatives, including websites (desktop & mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes to name a few.

- The Digital Analytics team works across virtually all digital clients and will provide the Lead of Digital Analytics with exposure to these varying experiences, skill-based training, and career pathing and development.

- Our ideal candidate is analytical, containing a depth of experience in email and database marketing, strong knowledge of media analytics and the larger digital marketing ecosystem to determine a true view with omnichannel analytics. We are also looking for excellent communication of complex concepts, diligent and efficient project management skills, and an adaptable, friendly and honest demeanor.

Roles & Responsibilities :

- Collaborate with internal/external stakeholders to manage data logistics - including data specifications, transfers, structures, and rules

- Provide proficient problem solving and data analysis, derived from programming and marketing/business experience

- Access and analyze marketing data, mainly from the customer data mart, but also from a variety of analytic tools (Database, Email, Website, etc.) in order to create these customized reports and dashboards.

- Structure large data sets to find usable information

- Design, build and automate dashboards per client requirements

- Document and articulate the steps taken in an analysis to internal stakeholders

- Answer questions about data sets and analyses

- Provide quality (QA/QC) analysis and related output

- Master all policies and procedures for programming, project documentation, and system management

- Take a proactive, independent role in project design, planning & execution

- Effectively manage time and resources in order to deliver on time / correctly on multiple (5+) concurrent projects

- Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints as well as escalate as required

- Serve as project manager and delivery lead on analyses of significant scope, complexity.

- QC data and results provided by Sr. Data Analyst, Data Analyst, Statistician, and others

- Provide technical oversight of cross-functional resources and less-experienced peers

- Create and present customized performance wrap up reports. These reports will outline the key successes, areas of improvement, and strategic recommendations to be implemented moving forward

Minimum Qualifications:

- 5-8 years of relevant professional experience conducting data analytics or working in another analytical field with a demonstrated passion for digital and experience being a key point of contact for a client relationship.

Expertise on Python/SAS mandatory

- Bachelor or Masters degree in a quantitative discipline (e.g., Statistics, Economics, Mathematics, etc.) or computer science

- Experience with CRM (Customer Relationship Management) and data-driven marketing approaches, measurement and channels for activating 1st party data across channels

- Proficient with toolsets (SAS, SAS ODS, SAS Access, SQL, Unix, Tableau, Databricks) and large datasets and familiarity with digital data

- Experience with SFMC and handing off data from the data warehouse to SFMC

- Reporting and data visualization skills using software like Tableau or Power BI

- Understanding of data warehousing and ETL techniques

- Strong analytic thought process and ability to synthesize and interpret findings

- Proficient in MS Office, including PowerPoint, Word, Excel and Outlook

- Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently

- Effective communicator via both written and spoken word

- Successful developing relationships within and across functional teams (including statistical, technical, and marketing resources)

- Highly motivated and collaborative team player with strong interpersonal skills

- Effective organization and time management skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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