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Head - Brand Communications at Star Health Insurance
Views:165 Applications:27 Rec. Actions:Recruiter Actions:15
Senior Content Writer - Insurance (5-9 yrs)
We are looking for a Senior Copywriter to lead our creative marketing content efforts.
Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels. If you have experience creating web content, we'd like to meet you. Along with your application, please submit a portfolio or links to your published work.
Responsibilities :
- Write original copy for ads and social networks
- Prepare and publish articles that describe our company and products
- Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
- Use SEO practices to optimize articles and increase visibility
- Liaise with Designers to enrich text with visual aids, like images and charts
- Shape language and tone used in sales emails, banners and brochures
- Create and oversee reports on content (e.g. weekly or monthly)
- Monitor metrics related to our content, like web traffic and conversion rates
- Ensure all content is up-to-date
Requirements
- Proven work experience as a Senior Copywriter, Product Copywriter or similar role
- Portfolio of published articles and social media work
- Excellent writing and editing skills, with a keen eye for detail
- Ability to write creative copy both for long format content (e.g. blogs, articles) and smaller pieces (e.g. social media posts)
- Basic keyword search knowledge
- BSc in Marketing, Communications, Journalism or relevant field
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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