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08/03 Varun Bodhwani
Head - Brand Communications at Star Health Insurance

Views:131 Applications:26 Rec. Actions:Recruiter Actions:15

Senior Content Writer - Insurance (5-9 yrs)

Chennai Job Code: 900040

We are looking for a Senior Copywriter to lead our creative marketing content efforts.

Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels. If you have experience creating web content, we'd like to meet you. Along with your application, please submit a portfolio or links to your published work.

Responsibilities :

- Write original copy for ads and social networks

- Prepare and publish articles that describe our company and products

- Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)

- Use SEO practices to optimize articles and increase visibility

- Liaise with Designers to enrich text with visual aids, like images and charts

- Shape language and tone used in sales emails, banners and brochures

- Create and oversee reports on content (e.g. weekly or monthly)

- Monitor metrics related to our content, like web traffic and conversion rates

- Ensure all content is up-to-date


- Proven work experience as a Senior Copywriter, Product Copywriter or similar role

- Portfolio of published articles and social media work

- Excellent writing and editing skills, with a keen eye for detail

- Ability to write creative copy both for long format content (e.g. blogs, articles) and smaller pieces (e.g. social media posts)

- Basic keyword search knowledge

- BSc in Marketing, Communications, Journalism or relevant field

Women-friendly workplace:

Maternity and Paternity Benefits

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