Senior Consultant - Retail & CPG Analytics - IT

Looking for Sr Consultant - Retail n CPG Analytics for KPO Unit of one of the Largest IT Companies in India. Having global footprint across 35 Countries.

Responsibilities :

The role involves building statistical models and providing Advisory Consultancy in the retail / cpg / fmcg domain

a) (raw) Data analysis

b) Build Predictive Statistical models (e.g. Cross Sell/Up sell models, Survival Models, Customer Segmentations, Market Basket Analysis, Loyalty Analytics),

c) Translates insights into an analysis reports and communicate insights back to clients,

d) Develop paid PoCs (Proof of Concepts) working with client stakeholders and mapping their business pain points and problems to Analytics needs, and leveraging relevant tools and frameworks

Skills Required:

- Worked in Retail / CPG Analytics projects in the various analytics organizations, Understand Retail and CPG space, its challenges and Data complexities.

- Handled clients and independently handled deliveries of projects in Retail and CPG.

- Experience in analytics building statistic models using SAS, R, and Minimum 5 yrs of Model building experience.

- Expert knowledge of advanced statistical techniques like Decision Trees, CART, SEM, Forecasting techniques and tools like regression, correlation, etc.

- Functional expertise across Marketing (Campaign tracking, ROI measurement, Multi-channel Analysis), Customer (Attrition, Response model, propensity model, customer segmentation, Loyalty, CLTV etc.) and Product (Optimal Pricing, cross-sell/Up-sell, Product assortment, benchmarking etc.)

- Strong communication and interpersonal skills, superior problem solving abilities and analytical thinking

- Strong Stakeholder management skills managing international stakeholders onsite and on calls.

Experience :

6-12 yrs. of total exp. in Analytics