Customer Experience
Aligning brand promise, products and services, channels and pricing for customers- touchpoint and consumption experiences. Customer Experience one of the key sources of competitive advantage. Build customer engagement and revenues; get it wrong and risk losing customers, negative impact on your corporate reputation and loss in revenues and market share.
- Map the customer journey, identify the moments that matter, and design and implement a differentiated customer experience that delivers on your brand promise.
- Develop a multi-channel experience that is integrated across channels and to back-office systems to deliver a seamless experience.
- Identify how digital technologies can optimize and enhance the customer experience, whether through new channels or new products and services.
Critical must-haves:
- Market sizing and market entry strategy
ANY OF : Design of Customer Experience design AND / OR Customer analytics (Segmentation, Sales, Marketing, Service) resulting in clear business outcomes AND / OR Contact (Call) center design, conversion rate & process improvement
- Business casing/business modeling experience
- Sales uplift / revenue growth
- If from a consulting background, should have led individually large workstreams or small projects (such as market entry strategy, sales process design to execution, digital channel sales uplift for a specific product line etc.)
Good-to-haves:
- Multi-channel management, retail store operations management
- Experience with startups / front office technologies/payment solutions
- Digital Marketing improvement
- Loyalty program design and roll out
- Marketing RoI improvement
Core skills & behaviors:
- Strong analytical and problem-solving capability
- Excellent communication skills - verbal, written, leadership communication
- Strong PPT and Excel skills
- Strong individual contributor & as a good to have: Team leadership - past experience of leading 1-2 member teams (if consulting background) and 3-4 member teams (if industry background)
- Interacting and effectively managing senior client stakeholders
- Willingness to stretch, high learning agility (comfort with learning at speed) and can-do attitude
Professional and educational background :
- Should have 3 to 10 years of relevant work experience post MBA; MBA from IIMs / XL, Candidates preferred from consulting background.
- Alternatively candidates from industry background willing to join consulting domain (B2C companies - sectors of FS & Insurance, or hospitality, travel, telecom, retail, health & wellness); can also be looked at requires more number of relevant work ex years if from industry background.
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