Director at TalentCo Search Pvt Ltd
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Senior Consultant - Digital Analytics - KPO (4-8 yrs)
- Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.
- Build a reporting solution to help customers gauge campaign performances
- Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.
Qualification & Experience :
- 4 to 8 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics
- Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, Qlikview
- Web Analytics experience
- Tag management/ Social Media Marketing/ Working with Ad Agency tools like Sizmek, Adwords
- Modeling techniques using SAS or R
- Customer segmentation and targeting using advanced analytics techniques
Tools/Software : Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS
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