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16/02 Pragati K
Director at TalentCo Search Pvt Ltd

Views:2180 Applications:87 Rec. Actions:Recruiter Actions:86

Senior Consultant - Digital Analytics - KPO (4-8 yrs)

Bangalore Job Code: 542547

Responsibilities:

- Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.

- Build a reporting solution to help customers gauge campaign performances

- Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.

Qualification & Experience :

- 4 to 8 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics

- Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, Qlikview

- Web Analytics experience

- Tag management/ Social Media Marketing/ Working with Ad Agency tools like Sizmek, Adwords

- Modeling techniques using SAS or R

- Customer segmentation and targeting using advanced analytics techniques

Tools/Software : Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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