Consultant at Michael Page International
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Senior/Chief Manager - Consumer Behavior - Health Insurance (5-12 yrs)
Role : Senior/Chief Manager - Consumer Behavior
Department : Product Marketing
Reporting : Chief Digital & Product Officer
Location : Head office
About the candidate :
Candidate is one of the leading stand alone health insurance players.
Job Description :
- The role entails leading and setting up the consumer behavior vertical within the product function.
- Candidate will be aiding the product team by providing insights into consumer behavior through research and use of analytics
- Will be responsible for studying in-house and open market customer data points to increase the sale of products on the digital platforms
- Redefining the digital customer journey to increase the organic online business
- Candidate is expected to be hands on with analytical tool
Candidate Description :
- 4-10 years of experience in Consumer Research, Insights or Behavior
- Candidates preferred from FMCG, Ecommerce or from agency background
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