Roles & Responsibilities :

- Identify customer triggers and barriers by using surveys, in-depth research and customer immersions

- Drive programs and projects across the various customer touchpoints to drive customer consideration and trust for our categories

- Own creation of marketing programs to acquire new customers

- Conceptualize, design and execute online marketing initiatives to extend awareness of key products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority

- Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Develop category marketing calendars to fuel growth and accelerate the flywheel.

- Own projects with considerable scope and/or complexity with significant impact on customer experience

- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the shopping experience

- Understand and use merchandising and customer-facing metrics to guide decision making

- Identify opportunities for automation, and scale winning experiences

- Improve performance of paid traffic channels by partnering with all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.)

- Meet business goals while ensuring a top-notch customer experience

BASIC QUALIFICATIONS

- The ideal candidate must be able to think strategically, multi-task efficiently, strategically partner across a wide number of central marketing teams to drive key events. He or she will have a proven track record of delivering results, ideally in e-commerce or FMCG categories. Keys to success will be the ability to utilize customer insight and data to develop marketing programs, own topical and ART events for the categories and quickly double down on programs that show success.

PREFERRED QUALIFICATIONS

- 6+ years of overall work experience with experience in brand/product management and 360 degree campaign execution Proven track record of customer obsession & using customer insights to drive marketing strategies and campaigns

- Demonstrated ability to formulate data-driven decisions that lead to results

- Demonstrated ability to think both strategically and ability to execute with attention to detail

- Demonstrated ability to conceptualize, manage, and prioritize multiple projects

- Exceptional interpersonal, communication (spoken and written) and influencing skills and an ability to navigate a complex and unstructured cross-functional environment.

- MBA required. Masters in Marketing preferred.

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