Senior Category Manager - FMCG/Private Label & Co-branding

Key Tasks & Responsibility:

- Support PL (Private Label)/Co-branding strategies by working along with all internal and external stakeholders owning last mile execution.

- Lead all FMCG categories in his/her respective region in the areas of merchandising and procurement department to develop an aggressively growing retail business.

- Drive sales through program development, branding, product mix, promotions, private label/co-branding programs, special buys and member relationship management.

- Assist Retail Sales Ops team in developing and implementing programs and policies designed to increase sales and profits of departments to achieve planned results. 

- Must maintain proven results in buying and merchandising, envision future programs for organization & franchisee success, responsible for verticals P & L. A strong team player.

Product Development:

- Analyse market & competitor trends, category trends to launch Private Labels/Co-branding products best suited to consumer needs

- Hands on experience in managing Processed, Packaged & Frozen category. Exposure to Health & Wellness category will be an added advantage

- Sourcing knowledge of relevant supplier base to on-board products at right price

- Create and manage supplier relations to develop long term, reliable & sustainable business

- Builds a strong supplier/vendor base that would stay relevant at every stage of business

- Position him/herself to be the SPOC for all buying needs of Franchisee and business

Category Management:

- Strong personal competencies adding value in driving business

- Strong sense of urgency influencing to deliver organisation objectives

- People skills to manage relationship with internal/external stake holders, franchisee & suppliers to achieve business goals

- High level of integrity & honesty in all business dealings

- Knowledge of BTL activities to negotiate with brands to run category related campaigns

Business Development:

- Plan right product assortment that stays relevant to consumers for each stores across city

- Influence stake holders, franchisee and retail ops to drive PL/Co-branding business

- Work closely with retail ops team to constantly benchmark on product range & pricing strategies to gain consumer mindshare.