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Director at Upamp Business Solutions
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Senior Business Analyst - Data Analytics/Data Modeling/Marketing Automation (1-7 yrs)
This will be an exciting and challenging role that will enable you to work with very large data sets, expose you to cutting-edge analysis techniques, work with the latest components in cloud architecture and gain experience in the usage of location data to drive businesses. You will have significant opportunities for growth within the organization. A successful applicant will be passionate about technology and developing a deep understanding of human behavior in the real world. They would also have excellent communication skills, be able to synthesize and present complex information and be a fast learner.
You will:
- Learn about location-driven marketing and how companies are using location signals to drive their business
- Work closely with marketing, growth strategy and sales teams based out of our offices in USA, UK, Germany
- Develop re-usable tools and templates to quickly create data-driven narratives
- Gather requirements, design analyses, identify data sources and define measurement metrics to present insights and recommendations for ready consumption
- Be responsible for managing your work pipeline and creating re-usable analysis and documentation experience in working with data and conducting statistical and/or numerical analysis
- Research on TV viewership behavior, Industry-wide Ad spend on TV for online publication/news, Digital campaign performance, e.g. Effect of the absence of live sports (due to Covid-19) on TV viewership trends
Requirements:
- Strong analytical background and critical thinking
- Experience with any scripting language
- Strong organizational skills and attention to detail
- Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
- Engineering and Technical degree mandatory
- Good interpersonal and communication skills - Marketing / Advertising / Analytics related experience is preferred but not necessary
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