Senior Business Analyst - CXM - Analytics Firm

JD :

- Be spearheading thought leadership and solution design on CXM engagements which primarily includes Customer Analytics, Customer Experience, Digital Experience and Marketing Analytics

- Solve business problems which involves:

- Brainstorm with clients/onsite and internal teams to define a problem

- Translate the business problem into an analytical problem

- Identify internal and external data requirements for solving the analytical problem

- Solving the analytical problem using concepts from mathematics, statistics, Artificial Intelligence and Machine learning

- Translate the solution to a business solution and create artefacts that can help communicate the solution to clients like dashboards, power point slides, excel sheets etc.

- Understand challenges faced by our clients in the context of their business and industry

You have:

- At least 2 years of working experience in Customer Analytics, Customer Experience and Marketing Analytics related project

- Tackled problems in Experience Management, Journey Analytics, Personalization, Marketing Measurement, Cookie-less Marketing, Digital Conversion Rate Optimization etc.,.

- Strong analytical/logical thinking and communication skills

Proficient in:

- SQL, R and/or Python

- Visualization tools like Tableau or Power-BI

- Experience in applying AI/ML & analytics techniques to CXM related problems