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31/07 Neha Tyagi
Recruitment Researcher at Hunting Cube

Views:2372 Applications:227 Rec. Actions:Recruiter Actions:17

Senior Brand Role - FMCG - IIM/MICA/ISB/FMS (8-10 yrs)

Bangalore Job Code: 599372

Skill sets required :

- Extensive experience in managing a large consumer brand

- Good understanding and experience in the Digital space and brand building on digital

- Strong understanding of Social media and Content Marketing

- Should be very comfortable handing Agencies and driving top notch output from them

- Should also be someone who has experience with driving performance campaigns like Big Sales.

Core responsibilities :

- Building brand salience and positioning of the individual product lines

- Ensuring great launches in new cities and micro-markets

- Developing a view of our Brand Score (TOM, Spont) and constantly monitoring it with time

- Increasing brand searches and the individual product lines

- Driving positioning as a health expert through Content marketing and Health evangelism

- Driving innovative social media campaigns to keep the brand top of mind among consumers.

Required :

- 8-10 years experience

- FMCG background (Levers, P&G, RB, ITC, Brittania, Parle, Pepsi, Coke etc)

- Good marketing pedigree (IIM, Jamnalal Bajaj, MICA, FMS etc)

- Some great ATL campaigns under the belt.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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