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Senior Brand & Product Marketing Lead - IIM/FMS/MDI/XLRI (5-12 yrs)
Responsibilities:
- Own the Brand and Positioning strategy with India as the lead market
- Lead campaign strategy, shape the creative, and oversee the execution of off-platform integrated marketing programs that build brand awareness, relevance and equity
- Create brand health goals and monitor regularly to understand effectiveness of strategy and creative, identifying opportunities to differentiate our offerings
- Manage the agency & creative development network across the region
- Build marketing strategies that drive top-of funnel & conversions for respective categories
- Partner with product teams & category leaders to build compelling product narratives and implement them on our on-platform channels
Requirements:
- 7+ years of brand marketing experience, mix of FMCG and consumer tech experience preferred
- Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns
- Expertise in leading brand identity, strategy, management, and marketing
- Analytical and data-driven, with a proven ability to synthesise brand and business data to build coherent brand strategies and recommendations
- MBA from a Tier-1 business school
- Product/service marketing experience is a plus
- Impactful verbal and written communicator, comfortable digging into the details of brand performance, industry space, audience needs, and product market fit to present action-oriented summaries and recommendations to executive teams
- Ability to define key priorities and set a strategic plan that delivers clear business results and track brand performance across regional markets
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