Senior Brand Manager - Skincare

- Analysing data or insights to determine industry and consumer trends regarding the product and category

- Creating and developing a strategic long term plan for the development of the category

- Overseeing a team of analysts and other support staff

- Building and driving relationships with key vendors to improve pricing and quality of services

- Becoming a leader in category ranging, pricing and promotions across channels

- Leading category management projects to optimise ranges and related merchandising

- Collaborating with buyers and merchandisers to expand product categories

- Creating forecasts for product demand to ensure sustainability of inventory

- Managing budget development and revenue for the category

- Developing strong working relationships with buying, marketing and merchandising teams

- To develop brand plans for short & long term for the assigned category

- Lead the planning, monitoring, execution and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs

- Develop short-term and long-term business and marketing plans for the assigned brand(s)