Senior Brand Manager - Real Estate - IIM/MDI/ISB/FMS

Function/Sub Function: Marketing

Reports to : Functionally Head of Marketing

Grade/Level: Chief Manager 2

Education Qualification: MBA in Marketing from Tier 1 institute

Experience: 9-10 years in a brand management function

Location Noida

I. Purpose of the role:

Lead the thinking on overall strategy, go to market approach, consumer initiatives, and brand planning and budget management. Lead the brand building initiative by understanding the consumer needs and category at all communication channels and deliver communication excellence for the brand along with agency partners. Impact business metric like Traffic, a Brand metric like TOMA, Preference etc. and deliver ROI on marketing investment

II. Key Responsibilities

S.No. Key Responsibility

1. Ideate and execute the complete annual brand plan & communication strategy with supporting budgets, innovative ideas, brand messaging for multiple media.

2. Hands-on experience in media buying in TV, OOH, Radio and understanding of the media tools.

3. Undertake key consumer research with agencies

4. Providing integrated marketing ideas and campaign that maximizes brand awareness and engagement

5. Responsible for creating marketing campaigns in line with the overall Brand vision

6. Plan & execute the annual and quarterly marketing calendar

7. Budget management - Own & monitor closely all marketing expenses

8. Develop marketing plans for new product launches. Be the SPOC for all marketing collaterals across all touch points (own, earned & paid)

9. Plan & execute a few big Brand level campaigns to create brand preference for the consumer

10. Partner with agencies to deliver on time & in full all marketing communication

11. Campaign Monitoring & Review - Analyze, review & report on campaign effectiveness

IV. Competencies Required

Behavioral Competencies :

- Effective communication skill

- Decision Making

- Strategic Orientation

- Achievement Orientation

- Negotiation skills

- Problem Solving

- Planning and organizing

- Managing Relationships

- People Management

- Performance Driven

- Ability to perform under pressure

- Eye for detail

Technical Competencies :

- Sound brand management understanding

- Ability to write crisp briefs

- Ability to maintain brand consistency across all communication material

- Create marketing plans to meet the desired objectives

- Expertise in campaign development process across mediums