Senior Brand Manager - Pharma OTC

Sr Brand Manager-Pharma OTC

- Own the brand and the consumer. Leverage consumer thinking to deliver today and build future

- Understand the requirements from the brand to define brand strategy.

- Translate brand strategy into business plans, go-to-market strategies and marketing plan

- Craft the right marketing mix for each market (including pricing, positioning, product & package)

- Develop a business plan for the brand including all aspects of sales & marketing

- Define the communication and media strategy based on consumer's triggers and barriers.

- Partner with the agency to oversee production of TV, print and digital campaigns and ensure timely and effective executions of the same

- Work with the trade marketing to co-ordinate trade activities, in-store executions, on ecommerce to bring to life the brand in market and online.

- Measure and report performance of marketing campaigns against goals (ROI and KPIs).

- Regularly visit markets monitor in-market performance, trends and competitors' activities to identify opportunities and key issues.

- Crystallize insights and learning to translate to business opportunity.