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Manager - HR Recruitment at Ingenuity Inc
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Senior Brand Manager - Personal Care/Home Care Domain - FMCG (6-12 yrs)
Sr Brand Manager - Personal care/FMCG/Foods
Company : A Reputed FMCG Client (which is into Personal Care/Home Care)
Location : Mumbai
Job Profile :
DETAILS OF FUNCTION :
- Developing new categories within the brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix Profit & Loss responsibility.
- Innovation : Develop a clean innovation funnel & work with cross-functional teams to deliver on same.
- Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade-related activities
- Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.
- Monitor market share performance of brand across various markets and implement area specific plans
- Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
- Business planning and analysis for assessment of revenue potential in business opportunities.
- Creation of brand positioning platforms and generation of effective communication plan
- Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.
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