Senior Brand Manager - Personal Care Domain - FMCG

Company: A Reputed FMCG Client (which is into Personal Care/ Fragrances )

- Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix

- Profit & Loss responsibility.

- Innovation: Develop a clean innovation funnel & work with cross-functional teams to deliver on the same.

- Trade Marketing: Partner with the Sales team in devising strategic trade initiatives & trade-related activities

- Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.

- Monitor market share performance of brand across various markets and implement area specific plans

- Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities, and Threats

- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.

- Business planning and analysis for assessment of revenue potential in business opportunities.

- Creation of brand positioning platforms and generation of the effective communication plan

- Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.

- Media Planning and Buying, Exposure in Vendor Management

- Provide Brand Strategy inputs: Develop an annual broad Marketing plan & execute

- Product Promotions, Developing & refining a brands in-store demonstration program.

- Competitive Intelligence : Collect & recraft plans as applicable

- Deliver on Market shares, budgets & business goals

- Ensuring profit targets are achieved, margins maintained & expenses controlled.

Jayasree
Associate Consultant.