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Associate Consultant HR at Ingenuity
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Senior Brand Manager - Personal Care Domain - FMCG (4-8 yrs)
Company: A Reputed FMCG Client (which is into Personal Care/ Fragrances )
- Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix
- Profit & Loss responsibility.
- Innovation: Develop a clean innovation funnel & work with cross-functional teams to deliver on the same.
- Trade Marketing: Partner with the Sales team in devising strategic trade initiatives & trade-related activities
- Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.
- Monitor market share performance of brand across various markets and implement area specific plans
- Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities, and Threats
- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.
- Business planning and analysis for assessment of revenue potential in business opportunities.
- Creation of brand positioning platforms and generation of the effective communication plan
- Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.
- Media Planning and Buying, Exposure in Vendor Management
- Provide Brand Strategy inputs: Develop an annual broad Marketing plan & execute
- Product Promotions, Developing & refining a brands in-store demonstration program.
- Competitive Intelligence : Collect & recraft plans as applicable
- Deliver on Market shares, budgets & business goals
- Ensuring profit targets are achieved, margins maintained & expenses controlled.
Jayasree
Associate Consultant.
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