Senior Brand Manager - OTC - Skin Care Products

- Knowledge about brand management, new product development, brand building, ATL & BTL activation, brand promotion, Media Planning, Consumer research.

- Interaction with advertising agency.

- Media planning.

- Person should have media and brand management experience.

- Developed Brand Strategy, Consumer Insights, Proposition, Media Planning and Interactive Marketing.

- Making Brand Plans,ensuring execution on timely basis with course corrections.

- Initiatives for domestic & international markets

- Develops Annual brand Plans & Budgeting for the brand and monitors the expenditure.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Ensures co-ordination with department to implement & monitor all brand initiatives.

- Brand management, media planning with advertising agency interaction exposure.

- OTC or FMCG experience is must and experience in skin care products.

Relevant Experience : Brand Management : 7+ years

Education : MBA