Research Associate & IT Executive at ACH Management Consultant Pvt Ltd
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Senior Brand Manager - OTC - Skin Care Products (7-10 yrs)
- Knowledge about brand management, new product development, brand building, ATL & BTL activation, brand promotion, Media Planning, Consumer research.
- Interaction with advertising agency.
- Media planning.
- Person should have media and brand management experience.
- Developed Brand Strategy, Consumer Insights, Proposition, Media Planning and Interactive Marketing.
- Making Brand Plans,ensuring execution on timely basis with course corrections.
- Initiatives for domestic & international markets
- Develops Annual brand Plans & Budgeting for the brand and monitors the expenditure.
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Ensures co-ordination with department to implement & monitor all brand initiatives.
- Brand management, media planning with advertising agency interaction exposure.
- OTC or FMCG experience is must and experience in skin care products.
Relevant Experience : Brand Management : 7+ years
Education : MBA