Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
02/06 HR
HR at Vito India

Views:1513 Applications:559 Rec. Actions:Recruiter Actions:85

Senior Brand Manager - Oral Care (4-10 yrs)

Delhi NCR Job Code: 932285

Role and Responsibilities :

1. Be the brand custodian for the oral care product range

2. Shape and execute the marketing strategy for launch of oral care range of products

3. Work closely with internal stakeholders, market research and ad agencies to develop the entire marketing mix from product development, pricing, packaging, communication, and distribution across online and offline platforms as well as Clove Dental Clinics

4. Establish marketing performance benchmarks, cost and pricing parameters, and sales volume projections

5. Measure and report performance of all marketing campaigns, and assess ROI and KPIs

6. Monitor market trends, research consumer behaviour and and competitor activities

7. Drive ongoing as well as new marketing and communication initiatives

8. Monitor product distribution and customer/ consumer response

9. Develop innovative growth strategies for the business

Requirements :

- Experience in developing a complete marketing mix in an FMCG company: product, packaging, pricing, and promotion

- Digital and performance marketing experience

- Oral care category and frontline sales experience will be an added advantage

- Experience in collaborating with other functions e.g., R&D, packaging, sales, finance, research and ad agencies

- Deep understanding of the consumer

- Proven ability to develop brand and marketing strategies

- Experience in campaign development

- Strong analytical skills with a creative mind

- Data-driven thinking and an affinity for numbers

- Agility in thinking and execution

- Ability to navigate through an unstructured environment and change

- Strong communication skills

Qualification and experience :

- MBA with specialization in Marketing

- 4 to 10 years of relevant work experience

- From FMCG industry (Traditional or Startups with packaged products)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.