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Team Lead at Xpert Conexions
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Senior Brand Manager - Online Gaming Industry (8-14 yrs)
Description
As Our Senior Brand Manager will be a part of our branding team who'd help us build our brand and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.
Responsibilities -
- Analyze brand positioning and consumer insights
- Lead the creative and brand positioning of our product(s)
- Grow our brand and build communities among Real Money Gaming enthusiasts.
- Conceptualize and execute brand campaigns across all media, both digital and offline
- Translate brand elements into plans and go-to-market strategies
- Should lead our player engagement plan and devise region-specific strategies basis the gathered insights
- Manage a team of marketing people working on brand initiatives
- Lead creative development efforts for our product(s) for all social media platforms
- Lead the social media strategy for our games and create engaging campaigns across platforms
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities
- Work closely with media planning agencies, production houses and market research companies
Requirements -
- 8+ Years of experience into Branding, Brand Positioning and Digital Marketing.
- Proven working experience as Brand Manager or an equivalent position
- Prior experience in a real-money gaming, precisely fantasy sports, company will be a plus
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
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