Experience - 7-10 Years of Experience with a MBA Degree from Reputed Institutes. - Industry Preferred - Media, Advertising Agency Skill Set - Knowledge of Kannada Market, Understanding of Kannada Movie Industry - Mandatory : Read, Write, Speak Kannada - Excellent Communication, Multi-tasking abilities, Cross functional Liasioning, Inter Personal Skills, Dynamic to respond to the urgency of the TV industry Job Purpose: - Channel positioning, formulate and supervise the overall brand strategy and Marketing communication creation - Understanding of the core target Audience of the Channel - Enhance Brand performance, Top of Mind Score, Brand Track, Spontaneous Awareness, Brand Power and Brand equity to ensure achievement of the desired market reach Key Deliverables: Creating Marketing programs around the Fiction &amp; Non Fiction Programs encompassing mass media, PR and Social to create connect with the audience and the content being launched. - Create Viral and Organic reach for the content via innovative social and PR campaigns for the product all through the year - Work closely with OAP teams to develop content communication to reach target audience - Work closely with the programming and consumer research &amp;Insights teams, initiating need based primary research to add to the secondary analysis that is there to understand content performance and provide inputs into future content development exercises. - To extend complete Support to the Sales Team - viz., Brand Integration, Sponsorship &amp; etc., - Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth &amp; other phases - Regularly conduct relevant Market Research to monitor trends and consumer perception. Market visits with various channels for personal learning and exposure is a critical process- Management and leveraging of Social Media, PR and online reputation management of the Brand- Manage PR with the agency and create regular buzz around the brand - Constant innovation in terms of media and marketing strategies to keep ahead of competition - Formulating briefs from time to time from the creative / social / media agencies Scope of the Job: Be the Brand Custodian in terms of all communication on various mediums. Own the strategic vision for the 360 Degree Marketing Initiatives for the respective market and offer creative and innovative solutions to amplify the channel reach and market share - Responsible for positioning the Brand to ensure the top of mind recall for all consumers - Would manage the marketing budget of the Strategic Business Unit and work towards the achievement of organizational targets within the defined budgets- Develop and maintain detailed plans for key campaign programs, reporting dashboards, documentation - Media Strategy: - Media Buying and scheduling Target Setting Job Challenges: - Ensuring increase in reach in an environment where there is huge clutter in terms of the number of channels already available and a substantial hike in numbers expected - Creating alliance partners for long term cost savings and increasing contact points for customers without increasing investments - Enhancing brand equity and brand recall in an environment where more and more channels are getting launched

Bangalore

Senior Brand Manager - Media/Advertising Firm 

Senior Brand Manager - Media/Advertising Firm  ,Job Description for Senior Brand Manager - Media/Advertising Firm  in Flexability in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for Senior Brand Manager - Media/Advertising Firm  in Flexability in  Bangalore for (5-10) years of experience. Apply Now!