Senior Brand Manager - Manufacturing

Looking for Senior Brand Manager for one of our Mattress manufacturing client in Bangalore.

Position Details

Designation : Senior Brand Manager

Location : Bangalore

Qualification: MBA (Marketing)

Experience : 8+ years of experience in Brand Management across any industry.

Role Overview:

This role involves overseeing all brand-related activities, including market research, product positioning, pricing, promotions, and sales strategies. The ideal candidate will have a strong sales and marketing background and a proven track record in brand management within the consumer goods or mattress industry.

Job Responsibilities:

- Brand Strategy: Develop and execute positioning strategies that distinctly set Noise apart from competitors and deeply connect with our target audience.

- Brand Health Monitoring: Regularly assess brand perception and conduct brand health evaluations to ensure strong market presence.

- Cross-functional collaboration: Work closely with teams across the organization to ensure brand consistency and alignment in all departments.

- Brand Identity Management: Build and maintain a strong brand identity, ensuring uniformity in all marketing materials, communications, and customer touchpoints.

- Campaign Oversight: Lead the development and execution of advertising and promotional campaigns aimed at increasing brand visibility and driving customer engagement.

- Budget Management: Oversee advertising budgets, negotiate media contracts, and monitor campaign performance to optimize effectiveness.

- Partnership Development: Establish and nurture relationships with influencers, organizations, and media outlets to enhance brand reach and impact.

- Prepare Financial forecast for NPD submission & launch meeting presentation for approval.

- Consistently monitoring and analyzing business performance, market situation, and competitors for monthly business review meeting

- Developing, implementing, and controlling the Annual Business Plan for each brand group (BGR)Product Marketing Plan.

- Work with Media & Digital/ Agencies to get the right media strategy and consumer journey at the optimized spending level that delivers business goals.

- Work with Media & Digital for PIM score, precision marketing and ensure work in line with Digital KPI

- Work with Category Manager India for NPD and Communication (adaptation, last miles) and cascade plan to SCM and cross function

- Take initiative in bringing new ideas based on in-depth consumer understanding as well as come up with solutions when the project is not progressing.