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28/06 Swarna Singh
Director at The Hub of Elevation

Views:305 Applications:104 Rec. Actions:Recruiter Actions:20

Senior Brand Manager - Internet/Online - IIM/FMS/MDI/IMT (5-9 yrs)

Gurgaon/Gurugram Job Code: 1117341

Senior Brand Manager (From Tier 1 Institute)

Vacancy with a leading insurance company. Key responsibilities to include:

1. Brand Strategy: Collaborate and create Annual Operating Plans for Brand

2. Campaign Management: Develop and manage Brand Campaigns with thorough execution of plan to deliver on KPIs

3. Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets across formats to communicate with consumers

4. Consumer Insights: Generate understanding of the Consumer Journey; Consumer Behavior and glean actionable insights

5. Media: Work with Media Team to deploy right levels of media across ATL forms like TV/Print/Outdoor/Radio

6. Product Launches: Collaborate with Products Team & co-create Product launch plans

7. Digital Marketing: Understanding of digital marketing for brand building exercises and leveraging social media for building top-of-the-funnel metrics

8. Market Research: Initiate primary and secondary research to test concepts; creative recall; usage & attitude studies and brand health metrics

9. Data Analysis: Ability to work with large cross functional data-sets and generate actionable data driven insights on performance and spends

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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