Senior Brand Manager - Internet/Online - IIM/FMS/MDI/IMT

Senior Brand Manager (From Tier 1 Institute)

Vacancy with a leading insurance company. Key responsibilities to include:

1. Brand Strategy: Collaborate and create Annual Operating Plans for Brand

2. Campaign Management: Develop and manage Brand Campaigns with thorough execution of plan to deliver on KPIs

3. Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets across formats to communicate with consumers

4. Consumer Insights: Generate understanding of the Consumer Journey; Consumer Behavior and glean actionable insights

5. Media: Work with Media Team to deploy right levels of media across ATL forms like TV/Print/Outdoor/Radio

6. Product Launches: Collaborate with Products Team & co-create Product launch plans

7. Digital Marketing: Understanding of digital marketing for brand building exercises and leveraging social media for building top-of-the-funnel metrics

8. Market Research: Initiate primary and secondary research to test concepts; creative recall; usage & attitude studies and brand health metrics

9. Data Analysis: Ability to work with large cross functional data-sets and generate actionable data driven insights on performance and spends