Branch Manager at Unidus Consultancy Pvt Ltd
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Senior Brand Manager - Hospitality (3-8 yrs)
Job Description/Key Deliverable :
- Work on brand and communication strategy for respective brand in existing & new with a Product Manager reporting to him/her.
- Develop, deploy a communication strategy across media vehicles - ATL & BTL and liaisoning for digital media
- Identify consumer segments, design & drive engagement program to improve performance from each segment.
- High focus towards execution abilities as the person will be driving implementation of all plans in various branches with clear focus on driving demand
- Ability to ideate, conceptualise and drive local consumer behavior driven demand and marketing plans
- Implement marketing and promotional campaigns and analyzing the campaign effectiveness.
- To plan strategic & tactical promotional activities by identifying, assembling, and coordinating requirements.
- To evaluate marketing campaigns and prepare activity reports by collecting, analyzing, and summarizing sales data.
- Understand the business needs & driving partnership, affiliations and consumer engagement opportunities across all verticals / channels
- Drive Customer acquisition from partnerships, analyze and communicate partner metrics
- Structure agreements & negotiate commercials (if required) with the above-identified partners.
- Drive the action plans out of these alliances internally in the organization.
- Handle marketing operations entirely; media planning & buying, creative development, collateral production & distribution.
- To monitor competitor activity, collect competition data, market trends, new product information, market share, pricing, and advertising etc.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Essential for candidate :
1. Handled a brand with marketing budgets of over Rs 15 cr and ability to work with ad agencies, and media agencies.
2. Excellent communication skills & media buying capabilities
3. Good track of commercial acumen & execution expertise
Kanchan
7506418755
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