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12/03 Veena
Recruitment Consultant at Utkarsh Staffing Solutions

Views:473 Applications:153 Rec. Actions:Recruiter Actions:40

Senior Brand Manager - Healthcare (7-12 yrs)

Bangalore Job Code: 1062332

We have an opening as a Senior Brand Manager with one of our Healthtech Company.


Experience Required : 7+Years

Responsibilities:

- Gather consumer insights and competition insights from time to time manner to define and iterate the brand proposition/strategy

- Define brand proposition and brand guidelines from scratch

- Prepare quarterly marketing plans, objectives, and budgets

- Conceptualize and execute brand marketing campaigns to solve the identified business problems/marketing objectives

- Work with the digital marketing team to drive performance marketing and achieve the business objectives

- Work with trade marketing teams to drive branding at the clinic and local awareness campaigns

- Work with SEO & content team to drive traffic to the brand website

- Optimize budgets across media and marketing channel to achieve the best customer

acquisition cost & drive TOM/SPONT of the brand

Requirements:

- MBA from Tier 1 institutes

- Should have led at-least one marketing campaign

- Previous experience of working with creative agencies or creative team

- The person should have experience in either driving ATL or digital marketing campaigns

- Experience of having worked on a brand from scratch or a new brand would be an added advantage

- Previous team handling experience would be an added advantage

Veena

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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