Senior Brand Manager/Group Brand Manager - Skin Care Category

5 - 12 Years

Kolkata

Posted 4 years ago

#Brand Management #FMCD Marketing #Marketing #Media Relations #Public Relations

Senior Brand Manager - Skin Care Category

Candidates with strong exposure of NPD/EPD & launches in the Skin Care Category exp is Must.

Company : Established in 1974 One of the leading and fastest growing personal and healthcare businesses in India. Markets personal and health care products across 60 countries

Job Location : Kolkata-HO

The Position is responsible for :

- Strengthening topline & bottom line performance of the assigned Brand /Product categories /Portfolio in line with the organizational goal.

- Preparing marketing budget and plan forBrand and driving P&L improvement by reviewing & analyzing competition price and proposing price revision.

- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.).

- Managing OTIF (On time in full) launch of new projects /NPD as per committed timeframe and planning and driving activities relating to communication development, packaging development, BTL/marketing initiatives (in terms of advertising, promotion, schemes etc )for the assigned Brand/Product portfolio.

Ravi