Senior Brand Manager/Group Product Manager - Medical Firm

Industry - Marketing

Skills - Marketing

Job Type - Permanent

Job Description - Responsible for creating impactful marketing programs leading to improvement in awareness and consideration for the brands.

- Deliver top line, bottom line and market share targets for the brands.

Client Details

Our client is an American global medical company specializing in eye care products and headquartered in H- nenberg, Switzerland.

As the global leader in eye care, they develop and manufacture innovative medicines and devices to serve the full life cycle of eye care needs.

Description

Responsible for preparing budgets for the various brands at the beginning of the year including preparing brand calendar. Review, evaluate and make appropriate changes every quarter

- Ensuring effective and efficient use of Advertising and promotional budget and the Sample budget allocated

- Reviewing the effectiveness of the marketing campaigns implemented and taking suitable measures to implement changes in the ongoing and future campaigns to maximize results.

- Responsible for the collection of market intelligence and information analysis and suitably using them to help the sales team and marketing campaigns to be more effective.

- Coordination with the field force to ensure effective implementation of promotions and marketing campaigns

- Coordinating with the professional services team and the CV Academy to ensure maximum mileage for fitter education programs and promotional activities

Profile

- At least 7 years of marketing experience with 4 years of brand management experience in an organization of repute