19/10 Jayasankar
Principal Associate at AuroAce Management Pvt Ltd

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Senior Brand Manager/Group Brand Manager - Hair Care/Skin Care/Personal Care Products (6-8 yrs)

Kolkata Job Code: 857322

Senior Brand Manager/Group Brand Manager - Haircare


1. Position : Senior / Group Brand Manager - Haircare

2. Location : Kolkata HO

3. Years of Exp : 6 - 8 years of post MBA ( Non premier B School is accepted)

4. Current CTC Range : <25 lacs

5. Mandatory : Must have experience in Shampoo

Wil report to GM Marketing.

His Position is for our Client FMCG - who are Well known in Haircare/Skincare and other Variants. Our Clients are Now Rs.2000 Crores Company

Responsibilities :

- Develop Brand Strategy (Annual and Long-term) with detailed Go To Market/Execution Strategy

- Setting-up of systems/processes; Team building & grooming; Ensuring synchronization across teams.

- Should Manage the entire P&L of a newly launched brands

- Defining Brand Strategy and roadmap for the brand

- Engaging key customers through innovative engagement initiatives

- Deal with creative agency to design brand communication for the customers and implement the media plans

- Creating a platform for the sales force to generate innovative ideas with an objective to increase business for the organization

- Deal with creative and media agencies to design brand communication for the brands and ensuring the implementation is in-line with the brand strategy.

- Will be Responsible for Creating a New Brands in Haircare Segments

- Drive different marketing activation's in collaboration with Cross functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Develop annual plans and budgeting for the portfolio and monitor the expenditure

- Develop actionable marketing strategies and plans to deliver against the company's business objectives

- Launch new products to meet consumer expectations, ensuring business growth rates

- Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans

Candidates Requirements :

- Marketing/branding from a good Hardcore FMCG company only

- Excellent Package is offered for the Right Candidate

Women-friendly workplace:

Maternity and Paternity Benefits

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