Senior Brand Manager - QSR - IIM/ISB/FMS/MDI

A leading chain of Fast food is looking for a strong senior Manager - Brand management

Location: Delhi/NCR

Experience : 6 - 10 yrs

Industry - Food and beverages

- Analyze how our brand is positioned in the market and crystalize targeted consumer's insights.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

- Lead creative development and create motivating stimulus to get a targeted population to - take action- .

- Work closely with Creative/ Digital/ Offline & online Media Agencies

- Develop and implement an annual Marketing Calendar

- Keep track of marketing spends

- Establish performance specifications, cost and price parameters, market applications and sales estimates.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

- Merchandising at restaurants to ensure the impact of activation at restaurants.

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues.

- Oversee marketing and advertising activities to ensure consistency with the product line strategy.

- Brainstorm new and innovative growth strategies.

3. QUALIFICATIONS, EXPERIENCE, & SKILLS:

- MBA from a reputed institute.

- Proven working experience in brand Management.

- Drive for results and leadership skills.

- Excellent understanding of the full marketing mix.

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

- Strong analytical skills and data-driven thinking.

- Advanced communication and interpersonal skills.

- Up-to-date with latest trends and marketing best practices.

- Comfortable working with numbers, metrics, and spreadsheets.

- Excellent command of the English language.