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20/05 Akanksha
Principal Consultant at ABC Consultants

Views:355 Applications:81 Rec. Actions:Recruiter Actions:4

Senior Brand Manager - FMCG/Pharma (8-12 yrs)

Ahmedabad Job Code: 1098723

Senior Brand Manager

Candidates from Premier B School - 2008- 2012 batch only need to apply.

This role is with a leading consumer care company HQ in Ahmedabad.

Key responsibilities :

- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)

- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs

- Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.)

- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan

- Drive on ground execution with Sales function & track success parameters

- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand

- Aid Category Head in the preparation of the Annual budget

- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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