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Principal Consultant at ABC Consultants
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Senior Brand Manager - FMCG/Pharma (8-12 yrs)
Senior Brand Manager
Candidates from Premier B School - 2008- 2012 batch only need to apply.
This role is with a leading consumer care company HQ in Ahmedabad.
Key responsibilities :
- Ideate & contribute in drawing the roadmap for the Brand in the short term (1-2 Years)
- Discover new / changing insights by working with the CMI Team & Agency to understand evolving consumer needs
- Ideate & contribute to planning of on going projects, initiatives (NPD, Launch, Re-positioning etc.)
- Co-ordinate with Market research agencies, Ad agencies and internal functions on execution of project plan
- Drive on ground execution with Sales function & track success parameters
- Track Brand Health regularly & highlight information of relevance to upcoming / future work on the brand
- Aid Category Head in the preparation of the Annual budget
- Lead & contribute to streamlining & improving internal processes, routines basis industry Best Practices, developments in the field of Consumer Marketing
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