05/11 Anish Shah
Managing Director at Talent Aisle Pvt. Ltd.

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Senior Brand Manager - FMCG/OTC (5-9 yrs)

Mumbai Job Code: 862305

Primary Job Objective:

- To devise and implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets

- To create demand for the brand by implementing the proposed marketing initiatives, constantly engaging with internal stakeholders, trade partners & end consumers

Core Job Responsibilities:


- Sales Target & Market Share Achievement

- Develop Marketing Strategy and implement proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand/ portfolio

- Marketing Budget Management - Periodically (Annually/Quarterly/Monthly) monitor and utilize Marketing/Advertising budget as per the needs of the business and under the direction of Marketing Head - OTC


- Develop & execute the annual brand plans and marketing mix in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets

- NPI Development/ Innovations

- Analyze market research for qualitative / quantitative parameters to identify opportunities in brand portfolio and profitability, create a business case for innovations/ new brand/line extensions and entire project management for launch and post launch management as per stated business objective

- Develop, coordinate and execute creative and media campaigns for the brand in co-ordination with advertising & media agency

- Ideation, planning & execution of retail visibility initiatives undertaken on the brand

- Market Intelligence/ Data Analysis - Periodic analysis, evaluation & of data related to the brand & category to generate insights for brand/business. Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-- -vis competition

- Market Research: Understand research requirements and action market research and coordinate with research agencies to derive actionable insights on the brand

- Monitor A&P spends of brand on periodic basis and ensure adherence with budget

People Management

- Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution

- Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks

- Work closely with agency partners - Creative, Media, Research to ensure smooth and timely deliverable in line with business requirement

Position Accountability/Scope:

- The role is responsible for planning and implementing the devised Marketing strategies & ensuring effective demand of the OTC brand entrusted with

- The position is based in the Corporate Office, Mumbai. However, the position requires traveling for field visits across the country

- To align with and participate actively in organization led initiatives periodically

- To understand and comply with the organization Code of Ethics


- MBA/PGDM in Sales & Marketing from Top B-School

- Min 5-7 Years of Brand Management experience in FMCG/OTC

Women-friendly workplace:

Maternity and Paternity Benefits

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