Kindly find the attached JD for the opening for the profile of Sr Brand Manager for Gurgaon

Duties and Responsibilities :

Brand Building and Communication

- Design/ review the elements defining the brand - name, logo, colours, tag lines etc.

- Ensure that brand image has lasting impression in the mind of the end consumer and consumers from the target segments identify with the brand

- Supervise product packaging to ensure consistency with brand image and coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery

- Provide inputs on graphics/ structure to agencies/ Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyse pack test

- Planning and Execution of all marketing campaigns and initiatives as per agreed budgets and timelines

- Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative

- Drive teams internally (operations, finance, supply chain, training) and externally (franchise partners and all agencies) for successful execution of marketing initiatives

- Do Post Campaign Analysis for all initiatives

Market Scanning

- Analyse how the brand is positioned in the market and crystallize targeted consumers insights

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Responsible for identifying the need, formulate and implement consumer research on the brand to drive long term equity as well as oversee product improvements in sync with the overall brand strategy

- Work closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups

- Traveling internally to ensure the brand image is consistent with distributors and suppliers

Brand Strategy and Performance

- Partner with Marketing Head to understand requirements from the brand and accordingly build brand strategy

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to - take action-

- Coordinate the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) and brand health parameters

- Coordinate regular meetings and preparing regular reports outlining the brands- performance

Lead Projects:

- Independently lead marketing projects for the brand from time to time

- Execute against agreed timelines

If interested, forward your updates resume in word format with the below details:

Current CTC :
Expected CTC;
Notice Period:
Any offer in hand
Reason for change :
Report To :

NOTE:

Only MBA from Premier institute is required.

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