Senior Brand Manager - FMCG - IIM/MDI/ISB

Role Title: Sr. Brand Manager

Location: Noida

Reporting to: COO/CEO

Key responsibilities/ accountabilities

1. Planning marketing calendar, media plans, campaigns for the brand

2. Align plans to meet organization objectives

3. Supporting the understanding of consumers and consumer feedback through research and consumer contact and using that to improve the brand perceptions and marketing activities

4. Create plans for new market, launches including media plans, activation, opening big idea and innovations

5. Briefing the agencies for campaigns, managing the integrated created process and delivering the campaigns

6. Monitoring business objectives on a regular basis, identifying gaps and creating plans to support the same

7. Lead the initiatives to improve the performance through analysis of consumer needs and gaps and making specific plans to achieve the same

8. Liaise with Operations and finance team to align them with the brand objectives for the month/quarter

Qualification Full-time MBA (Tier 1 B School)

Experience: 4 to 7 years