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17/03 Naurien Saifi
Consultant at Gi Group

Views:420 Applications:156 Rec. Actions:Recruiter Actions:17

Senior Brand Manager - FMCG - IIM/ISB/MDI/FMS (5-7 yrs)

Mumbai Job Code: 1065170

Senior Brand Manager(Diversity Only) ll Mumbai ll Tier 1 colleges


Leading the brand strategy :

- Develop the 3-year strategic brand plans & create a roadmap in terms of 6Ps

- Execute the brand strategy through the year to deliver the targeted topline and bottom line

- Develop the annual brand activity calendar basis the strategic brand plan

- Lead the proposition development work on the brand

- Brand budget tracking & management

- Maintain the digital presence of the brand along with the digital media team.

Knowledge, Skills and Experience:

Your success will be driven by your demonstration of the values & competencies. More specifically related to this position, you would be expected to exhibit/display the following:

- MBA/ PGDM in Sales/Marketing

- 5-7 years of experience with at least 2 years of brand management/ marketing experience in FMCG domain. Demonstrated experience across the entire marketing mix including NPD, launches, consumer brand communication, digital, packaging, point of sale and leveraging category and consumer insights.

- Ability to build collaborative relationships and engage key stakeholders through integrity and trust.

- Creativity and an ability to produce innovative and original ideas

- It is pivotal you are a strong communicator with exceptional stakeholder management skills and can build relationships cross functionally, building engagement and influencing across the business.

- This coupled with well-developed project management and problem-solving skills, the ability to remain calm under pressure, a resilient nature and the ability to think quickly and on your feet and adapt well to change, will set you up for success in this role.

Key Relationships:

- Reporting to Associate Director - Marketing

- Key working relationships - Innovation team, Other functional departments, Advertising agency, Media agency, Research agency, Packaging/ Design agencies, Representatives from media and entertainment industry, Local and global vendors

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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