Senior Brand Manager - FMCG - IIM/ISB/FMS/MDI

Position - Senior Brand Manager - FMCG

Looking person from B'school

Responsibilities :

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Scans the business environment to explore options for revenue generation from new and existing customers, channels and geographies.

- Develops annual plans and budgets for the brand.

- Keeps track of all brand related expenditures vis-a-vis budgets.

- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Coordinates with other departments like Sales, Finance, Integrated Planning for product & brand related requirements.

- Ensures that the brand focus is maintained through media & PR activities.

- Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.

- Monitors, tracks & evaluates market & competitive dynamics.

- Develops systems within brand teams which facilitates better MIS and synergy of operations

- Assists in developing market entry strategy for previously untapped geographies based on market intelligence

- Monitors and tracks of performance of brand based on specified criteria.

- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

- Monitoring and analysing the Retail Audit for planning.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions