Senior Brand Manager - FMCG/Food & Beverages

Industry : FMCG, Foods, Beverage

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Role Category : Marketing

Role : Product/ Brand Manager

Key Job responsibilities :

Brand Strategy

- Collate and Analyze market trends, Monitor competitor activities, and based on the same undertake timely market intervention. Post-track all in market initiatives and document and incorporate learning for the future.

Marketing Planning Development

- Prepare the Marketing Plan

- Assist in developing the Annual Brand Plan in conjunction with the Marketing Head, Sales & Agency.

Consumer Promotions

- Recommend consumer promotions schemes, prepares financial analysis, take approvals, coordinate with supply chain and sales for procurement and implementation to increase sales volumes

Trade Promotions

- Assist the sales team in implementing the Trade promotion plans.

New Product Development

- Assist in Launching for new products. Work with R&D on product development, conduct Market and feasibility studies for New Products.