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07/12 Rajendra Kumar
Managing Director at Auro Ace Management Pvt Ltd

Views:2603 Applications:275 Rec. Actions:Recruiter Actions:76

Senior Brand Manager - FMCG (8-12 yrs)

Bangalore/Chennai Job Code: 773128

Senior Brand Manager - FMCG ( Personal Care / Confectionery / Foods )


- To Oversee the Entire gamut of Brand Management of the assigned categories of Personal Care / Confectionery / Foods range. ( Three Different Positions )

- Will be responsible for the Brand loyalty and Brand Matrix to ensure the Brand recall is on the top of the mind of the consumer.

- Prospect and evolve best Branding activities to help generate secondary volumes in sales and excellent product mix among the category.

- Ensures that the brand's equity is nurtured& nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

- Monitoring and analysing the Retail Audit for planning.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Negotiation with vendors for printing of POS materials and for the BTL activities.

Reporting to Marketing Head and assisted by Brand Manager / executives.

POSITION TO BE FILLED IMMEDIATELY AND HENCE THOSE HAVING ONLY BRANDING / MARKETING PROVEN EXPERIENCE IN THE ABOVE CATEGORIES ONLY NEED APPLY.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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