Senior Brand Manager - FMCG

- Sharp business acumen, quick learner with an eye for flawless execution and result orientation.

- Good Communication Skills. Ability to drive, evaluate and optimize ATL & BTL spends.

Key Responsibilities:

- Brand Management accomplish key brand deliverable.

- Launch and Develop the complete marketing mix - product, packaging, communication, media, digital, PR strategy development and execution of all ATL & BTL inputs. 

- Responsible for brand strategy, brand health, topline, and margins.

- Knowledge & experience of Market Research Methodology, Consumer Insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.

- Innovation/ New Product Development: Validate, Develop and Deliver new products.