Senior Brand Manager - FMCG

Position: Sr Brand Manager

Reporting to: Head Marketing

Prime Responsibilities:

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations

- Consult with product development personnel on product specifications, such as design, colour, or packaging and study on NPD

- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.

- Collate and Analyze market trends, Monitor competitor activities

- Assist in developing the Annual Brand Plan in conjunction with the Marketing Head

- Responsible for analysis on Market trends, consumer insights and competitors activities

- Recommend consumer promotions schemes, plan and execute consumer events

- Shape and communicate the marketing vision and mission

Desired Skills & Experience:

- Work experience of minimum 7 years in FMCG industry

- Strong communication and interpersonal skills.

- MBA degree in Marketing

- Forward thinking, make things happen business approach.

- Highly detail oriented and have the ability to effectively multi-task.

- Excellent project management and leadership skills.

- Experience in developing and implementing a customer relationship program.